In recent years, different marketing strategies have been infused with the usual ones to create a combo to propel brand awareness to the next level. One of these methods in influencer marketing. Influencer marketing, or influence marketing, is marketing strategy where digital agencies or brands are using influence personalities as brand ambassadors. This person has the ability to “influence” people to either subscribe to a product or a brand.
Some marketers find this form of marketing a little traditional, comparing it to getting a celebrity endorse a brand or a product. But these influencers are doing more than just endorsements. What they do is to give a brand a sense of authenticity to make it more relatable to the target market.
If you are looking for more reasons to try this marketing technique, these advantages might change your mind:
- It can boost your social media channel
If you find yourself struggling with your Facebook marketing campaign, you need some help from influencers. Linking your social media accounts and pages with an influencer can help you get the followers you need to boost your social media marketing. More or less, these influencers have gathered thousands of followers during their stint in digital media and most of these followers have social media accounts. Once an influencer started promoting your products, it would pique the interest of their fan base and would likely to visit your pages for reference.
- It can help with the organic search
Some marketers are quite doubtful that influencer marketing can do some SEO guarantee performance increase, especially with the organic views. Being linked with an influencer will boost your organic and referral traffic. Just by putting your link on their site can help your link building prospects.
- You will have an instant target audience
As mentioned, influencers already have a built-in audience that you can take advantage of. You don’t need to run a contest to get more likes, followers, or share. Once the influencer mentions your brand, his/her fan base would listen. This can immensely help with your brand awareness, discoverability and audience development.
- Content repurposing and distribution will be easier
One thing that makes an influencer different from normal endorsers is their ability to repurpose the content and make it more interesting. These brand ambassadors can help with creating new content out of the old ones that you have and populate your content channels.